Editor’s Note: Throughout this week, we will be featuring PRSA members who also happen to be entrepreneurs, running their own PR firms or consultancies. We’ve asked our guest bloggers to provide insight into the realities of running an agency and how others can get started. Janet Tyler, APR, president of Detroit-based Airfoil Public Relations, kicks off our series.
Prior to launching Airfoil Public Relations, my partner and I worked together at another firm where we had launched and nurtured a technology practice that grew 100 percent over the course of three years.
Through this experience, I came to understand two significant things that would ultimately make my life and my career fulfilling beyond imagination: first, that my partner and I were very successful at complementing and maximizing each other’s talents and business instincts; and second, that we would need to strike out on our own to fully capitalize upon those strengths.
We also shared a desire to simply have fun doing what we love, and realized we needed to create our own space where we and our team would have the freedom to do that.
So, nearly 11 years ago we did it. We set up shop with five employees, a modest office, a white board and great aspirations of becoming a technology public relations firm of respect and renown.
And we never looked back.
Continue reading " Start Making Cents: Starting a Firm During Economic Downturns "
