“Cheshire Puss…“Would you tell me, please, which way I ought to walk from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where – ,” said Alice.
“Then it doesn’t matter which way you walk,” said the Cat.
(Lewis Carroll, “Alice’s Adventures in Wonderland”)
Ah, the dilemma of the “choice.” As public relations professionals, we are often confronted by challenging situations. Some we instinctively know how to handle. Others…not so much.