One of the loves of my life is Bella Simmons. She’s my four-year-old granddaughter, and one of her favorite things is The Elf on the Shelf®. If you don’t know this delightful children’s book, it’s about how each child has an elf watching over his or her activities. The elf has a direct line to Santa Claus. Parents usually bring out the book, and even a little stuffed elf, about a month before Christmas, to remind little ones to be good.
Ethics's tag archives
Editors Note: This blog originally appeared on the MSLGroup website.
The answer to the crackdown on fake online reviews:
- For ethical agencies – nothing at all.
- For unethical organizations – it lets them know there may be a financial impact beyond dissatisfied customers, particularly if other Attorney Generals follow suit.
- For those that weren’t aware of the issue – it may serve as a wake-up call and shed some light on this increasing problem.
Have you ever encountered a colleague or acquaintance you never thought was particularly bright and suddenly they’re churning out thought leadership pieces that position them as industry gurus? Ever wonder who flipped the switch in their brain to inspire them to produce those pieces that just don’t sound like anything they could say in person?
When I talk about ethics in public relations – and I talk about it a lot – it seems it usually comes down on some level to a question of what is real and what is fake. Ethical public relations tries to shine a light on what is genuinely good. Unethical public relations tries to create false impressions.
A few recent items that made the news serve as good examples.
Drs. Mary Gentile and Minette Drumwright have both led students and business professionals through training called “Giving Voice to Values,” an innovative pedagogy and curriculum which Gentile created and directs. The curriculum has been featured in Financial Times, Harvard Business Review, Stanford Social Innovation Review, McKinsey Quarterly and piloted in hundreds of business schools and organizations globally. They provided insights into how the principles can be applied to public relations.
4) What’s different about your Giving Voice to Values curriculum?
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