When the mobile revolution arrived it hit the ground running and communication professionals quickly jumped on board. Unlike other forms of communication that have been around for a while, mobile is still in its formative years and therefore, there are boundless opportunities for creative mobile work. While some companies are implementing mobile elements successfully into their public relations and marketing campaigns, other companies are running into obstacles that cause them to rethink their strategy or make significant improvements in the coming year.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — delve into mobile developments and look at how companies are integrating mobile elements into strategic campaigns that garner media buzz and generate consumer awareness far beyond what some companies even expected. We also explore the different challenges with going mobile and how companies must up their game to compete in an ever evolving mobile age.