September is Ethics Month at PRSA. And in honor of this annual celebration of the education and focus on ethical standards in public relations, PRSA and the CIPR co-hosted a #PRethics Tweet chat Tuesday, Sept. 6, 2011, on the state of ethics in PR. What transpired was a truly inspiring hour of discussion, debate and dialogue about the core ethical issues public relations professionals around the world face daily.
We’d be remiss if we did not address the importance of this Tweet chat and of enhancing ethical standards in PR. It is something that both of our organizations firmly believe in and will continue to pursue for years to come. Simply put: Ethics form the backbone of PRSA and the CIPR. Our respective ethics codes — PRSA’s Code of Ethics and the CIPR’s Code of Conduct — are well established as the profession’s global standards for ethical conduct.
If anyone ever had any doubt about the significant role and value that ethics plays in PR professionals’ levels, Tuesday’s Tweet chat stopped that idle chatter cold in its tracks. We were impressed with the level of commitment and interest among the commenters to better understand and uphold ethical standards. From @thefishareloose Tweeting that “socialmedia and access to Internet is making it harder for people to hide a lie which should help show why #prethics is so important” to @brandjack commenting that “ethical behavior is what gets results” for clients and organizations, the chat demonstrated the level of recognition and respect that ethics now has in public relations.
An overriding theme of the discussion was how we can take the respective ethics codes of PRSA and CIPR and use those to form a stronger global standard for ethical conduct in public relations. It’s certainly an idea we are interested in exploring.