Editor’s Note: To commemorate PRSA Ethics Month, PRSAY is running a month-long series of posts on important issues facing the public relations profession. This is the first post in the series. An archive of ethics-related posts can be found here.
An interesting situation bubbled up in the Wall Street Journal over the summer regarding an intern and her fabrication of content for an article she was assigned to write.
In a nutshell, she made a lot of stuff up…she got caught…she got fired.
As a public relations professional now teaching the next generation(s) of practitioners, my response is, “No and no.”