The final PRSA 2011 Ethics Month Tweet chat, held earlier this week, demonstrated why ethical communications continues to interest public relations professionals. Encompassing a wide range of topics on the state of ethics in PR, #PRethics chat saw a spirited debate on where ethics stand in relation to a PR professionals’ daily work.
The chat kicked off with a discussion on the best way for PR professionals to build trust between brands and consumers. Chatters varied in their opinions, ranging from advising companies to use brutal honesty to weighing the realities and challenges of PR and marketing in the digital age. @carolinamadrid was decidedly on the “pro-honesty” side, Tweeting that to build trust, brands must utilize “Honesty — as difficult as it may be at times” in all their communications.
Simple: Don’t lie. Don’t spin. Ensure the organizational narrative is honest and that communication is frequent.