We have all heard the expression about the shoe cobbler’s son having no shoes. Do accountants file their own taxes on time? Do financial planners have solid complete, water-tested financial plans? Do public relations executives and firms have websites that communicate differentiators instead of clichés, engage their readership (prospective clients for public relations firms and personal branding visibility for public relations professionals) and, most importantly, what is the main objective of a website in an overall digital strategy? My sense is that the website is dying a slow death as a centralized hub for branding. Contributing to this includes the availability of multiple social media platforms and the expense/effort, i.e. perpetual care, required to keep it fresh and up-to-date.
Web site's archives
PRSA officially unveiled its new Web site , which is something we’ve been eagerly anticipating for more than a year now. Redesigned with the help of extensive member input, the new site is clean, modern and presents information in fresh and easily accessible ways. You should find it a welcome change from our previous site.
What benefits does the redesign offer you? First, the new site architecture makes it easier to find news, information and learning resources, as well as other PRSA members. Updated navigation categories and submenus are now more logical, context-specific and interconnected; for example, we integrated three previously distinct member directories, so it will be quicker and easier to find someone — or be found.
Subscribe to the PRSA blog.
PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.