As 2009 Chair of the Universal Accreditation Board (UAB), it’s my pleasure to lead a team of distinguished, senior-level public relations professionals who oversee and guide the Accredited in Public Relations (APR) program. With April having been designated “Accreditation Month” by PRSA, I’d like to share some of my personal thoughts on APR certification, and to answer a question that I’m frequently asked, which is, “What is the value of the APR mark?”
To give you a little bit of background, I’ve held my APR since 1995. When I began the journey toward Accreditation, I was pregnant with my daughter, who is now 14, so we both came through the process just fine.
