It’s a scenario that keeps public relations and social media professionals up at night…you plan a campaign on behalf of your company or client, outline your strategy, goals and expectations, somewhere in the back of your mind, you have a notion of what your followers will contribute so you launch what you hope to be a “viral” hashtag. Within minutes, you realize something has gone terribly wrong and you have no way to stop the wave of negativity.
Each year, PRSA’s financial goal is to increase our net asset balance by a minimum of one percent (1%) of annual operating expenses until we reach a 50% threshold, which is considered best industry practices. For the year ended December 31, 2013, PRSA’s net financial results yielded an $812,000 (7.0%) surplus versus a budgeted surplus of $126,000 (1.0%).
This surplus is attributable primarily to efficiencies realized through strict cost controls from management, increased use of technology, an insurance claim and favorable returns on our investment portfolio.
Do you or your company have a presence in the blogosphere? If you’re not, you’re potentially missing out on a tool that can offer significant benefits to your online strategy. Blogs serve as a versatile platform to share information and promote your brand. With the ability to feature long posts, photos and more, blogs allow users to share information in a variety of ways, while simultaneously offering the opportunity to improve SEO. Having a successful, functioning blog can be very beneficial to your brand, and this week’s post offers tips and techniques that aim to help you master the art of blogging and ultimately reap the benefits.
Editor’s note: In recognition of PRSA Volunteers, we invited members of various Committees and Sections to offer their views on the importance of volunteering and reflect on what prompted them to become a PRSA volunteer. If you’re interested in becoming a volunteer, please submit your application by visiting this link.
Looking back on my career, there’s no way I would be where I am today if it weren’t for PRSA.
Last week we looked at predictions for the media and advertising surrounding Super Bowl XLVIII and set a variety of expectations. This week, we have the opportunity reflect upon the commercials and public relations initiatives from the big game to assess what worked well, what needed improvement and obvious lessons from game day advertising. From television commercials to social media, brands showcased creative marketing that can serve as examples for what to do and what not to do in communication industries for the rest of the year.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.