Editor’s note: This is the 10th in a series of guest posts from industry thought leaders predicting key trends that will impact the public relations industry in 2014. Hosted under the hashtag #PRin2014, the series began Jan. 8, 2014, with a compilation post previewing some of the predictions.
Last January in this space, I wrote about Connecting the Dots with Content. I’m happy to report most crystal ball gazers still consider content to be a key trend in 2014, which bodes well for public relations professionals, who have the skills to lead the way. Content, storytelling and integrated public relations were recently cited as key trends in the Marketing in 2014 Guide from Vocus.