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Discover the Business of Diversity in Your Backyard: The Employee Resource Group

Posted by Brandi Boatner in February 27th 2013  
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Editor’s note: In celebration of Black History Month in February, PRSA invited prominent public relations professionals to offer their views and ideas for achieving greater racial and ethnic diversity in the profession as well as what Black History Month means to them.  A compilation of previous PRSA Black History Month blog posts can be found here.

As we look to increase the number of African Americans who work in the public relations profession, can employee resource groups (ERGs) help with our diversity efforts?

This is a preview of Discover the Business of Diversity in Your Backyard: The Employee Resource Group. Read the full post (616 words, estimated 2:28 mins reading time)

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under: Black History Month, Diversity, Guest Posts, Uncategorized
Tags: Black History Month, Diversity, Employee Resource Group, ERG, PR
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Examples of Excellence: What Black History Month Means Professionally to One African American Agency Leader

Posted by Andrew McCaskill in February 26th 2013  
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Editor’s note: In celebration of Black History Month in February, PRSA invited prominent public relations professionals to offer their views and ideas for achieving greater racial and ethnic diversity in the profession as well as what Black History Month means to them.  A compilation of previous PRSA Black History Month blog posts can be found here.

This is a preview of Examples of Excellence: What Black History Month Means Professionally to One African American Agency Leader. Read the full post (745 words, estimated 2:59 mins reading time)

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under: Black History Month, Diversity, Guest Posts, Uncategorized
Tags: Black History Month, leadership, Mentor, PR, pr industry
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4 Ways to Target “Diversity” Media

Posted by Lauren Wesley Wilson in February 25th 2013  
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Editor’s note: In celebration of Black History Month in February, PRSA invited prominent public relations professionals to offer their views and ideas for achieving greater racial and ethnic diversity in the profession as well as what Black History Month means to them.  A compilation of previous PRSA Black History Month blog posts can be found here.

“Diversity” Media – Yes, this is a real term that folks use in the PR industry. There’s nothing really wrong with the label – per say.  I often find it comical when professionals say that they are having a hard time reaching or connecting with this group on behalf of their clients. 

This is a preview of 4 Ways to Target “Diversity” Media. Read the full post (724 words, estimated 2:54 mins reading time)

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under: Black History Month, Diversity, Uncategorized
Tags: Black History Month, Diversity, Media, PR
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Public Relations: Communicating from the Heart

Posted by Kirk Hazlett in February 19th 2013  
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It seems appropriate at this time of year to at least acknowledge that those of us who have worked or are working in public relations are blessed with that wond’rous organ known affectionately as the “heart.”

Last time I checked, we all had one, both literally and figuratively, although the latter can be difficult to detect sometimes according to our friends in the media and elsewhere.

Heart, though, is a key element in any successful public relations effort. Without it, messages have a tendency to go unheeded, attitudes to remain unchanged, and programs to fail.

This is a preview of Public Relations: Communicating from the Heart. Read the full post (444 words, estimated 1:47 mins reading time)

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under: Guest Posts, Uncategorized
Tags: communications, PR Trends, Value of PR
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Black History Month now becomes personal

Posted by Peter Woolfolk in February 13th 2013  
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Editor’s note: In celebration of Black History Month in February, PRSA invited prominent public relations professionals to offer their views and ideas for achieving greater racial and ethnic diversity in the profession as well as what Black History Month means to them.  A compilation of previous PRSA Black History Month blog posts can be found here.

When asked if I might be interested in producing a Black History Month piece for this blog I immediately accepted.

This is a preview of Black History Month now becomes personal. Read the full post (882 words, estimated 3:32 mins reading time)

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under: Black History Month, Diversity, Guest Posts, Uncategorized
Tags: 2013 Black History Month, Black History Month, Diversity
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