From week to week social media platforms change and evolve. On a personal level it can be difficult to keep up with these changes. However, from the perspective of a communications professional, it can be nearly impossible to keep track of everyplatform, their features and the tools measuring their results. Once you finally get comfortable with using a platform for your company or client, it morphs into something different seemingly overnight.
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This week on PRSAY, we discussed the obstacles one faces when trying to re-enter the public relations field after “time off.” Among the many reasons why this can be a difficult task is the simple fact that the industry is constantly evolving and a major factor of that evolution is social media; if you’re not paying attention, you’ll be behind the curve. Between staff meetings, end of the month reports, time sheets and client work, public relations professionals must also keep up with the latest news, tips and tricks affecting the social platforms and how they can affect daily tactical responsibilities.
How do you keep yourself refreshed? Sometimes you refresh your look with a new haircut or a wardrobe upgrade. Maybe you rebrand yourself professionally or change to a new line of work. Brands often try to escape the status quo by looking to a refresh or redesign as the perfect solution. It is typically a great way to reintroduce a company or product and capture attention by becoming the news of the day. However, brands must be careful to make sure the news is positive and that the company does not become a laughingstock.
With new technological advances being made every day, and social media platforms constantly evolving, it is sometimes difficult to keep up with the constant changes that we as public relations professionals need to know. Our clients and companies we represent expect us to be at the forefront of account designs and new platform functionality.
In this week’s PRSA “Friday Five”– an analysis of the week’s biggest public relations and business news and commentary – we share the five important news stories from five major social media platforms. The new Facebook company page design, ads on Pinterest, profile enhancement tips on LinkedIn and monetizing Instagram are all covered in this week’s post. We’ll also discuss Twitter’s purchase of native ad startup, Namo Media.
Originally used as a simple way to curate common subject on social networks, Hashtags have become so ingrained in our popular culture that we now often hear people using them conversationally to offset a topic or make a point. Take this popular skit from Late Night with Jimmy Fallon as an example of that. It seems that we cannot escape their reach. While watching television, hashtags appear on the screen every few minutes to encourage social sharing while brands use specific hashtags to promote their products and services. However, they do come with their down side; social media users can turn creative hashtags into a nightmare for public relations professionals and social media managers.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.