Social media is becoming a staple communication tool for brands. When it’s used correctly, brands can successfully build their image and their relationships with consumers. However, social media is prone to human error and lack of good judgment, which can tarnish relationships with followers and cause crises for brands.
In this week’s PRSA “Friday Five” post – an analysis of the week’s biggest public relations and business news and commentary – we look at recent social media failures and successes. Kmart’s response to negative social media feedback, Home Depot’s controversial tweet, using Facebook to spread a global movement and Kool-Aid’s innovative app are all covered in this week’s post. We also look at Charmin’s quick tweet-and-delete.