How do you keep yourself refreshed? Sometimes you refresh your look with a new haircut or a wardrobe upgrade. Maybe you rebrand yourself professionally or change to a new line of work. Brands often try to escape the status quo by looking to a refresh or redesign as the perfect solution. It is typically a great way to reintroduce a company or product and capture attention by becoming the news of the day. However, brands must be careful to make sure the news is positive and that the company does not become a laughingstock.
Social Media's archives
With new technological advances being made every day, and social media platforms constantly evolving, it is sometimes difficult to keep up with the constant changes that we as public relations professionals need to know. Our clients and companies we represent expect us to be at the forefront of account designs and new platform functionality.
In this week’s PRSA “Friday Five”– an analysis of the week’s biggest public relations and business news and commentary – we share the five important news stories from five major social media platforms. The new Facebook company page design, ads on Pinterest, profile enhancement tips on LinkedIn and monetizing Instagram are all covered in this week’s post. We’ll also discuss Twitter’s purchase of native ad startup, Namo Media.
Originally used as a simple way to curate common subject on social networks, Hashtags have become so ingrained in our popular culture that we now often hear people using them conversationally to offset a topic or make a point. Take this popular skit from Late Night with Jimmy Fallon as an example of that. It seems that we cannot escape their reach. While watching television, hashtags appear on the screen every few minutes to encourage social sharing while brands use specific hashtags to promote their products and services. However, they do come with their down side; social media users can turn creative hashtags into a nightmare for public relations professionals and social media managers.
As social media increasingly becomes an integral part of public relations strategy, public relations professionals have dedicated themselves to mastering the tactic. Because of its wide spread use and growing importance, a variety of conferences are held throughout the year, dedicated to featuring the latest trends in social media. The biannual, international conference “Social Media Week” is currently underway in New York City. Organized by Crowdcentric Media, it features presentations by social media experts, exhibits, classes and more to educate attendees and followers about all things social media for 2014. Held at multiple international locations, Social Media Week connects attendees around the world and, through a conference app, gives thousands the opportunity to digitally stay up-to-date on the latest trends.
Public relations is a diverse profession with a variety of specialties and skills; however there is one area that most professionals will agree is important across the spectrum: creating quality content. Whether it’s formal or informal, content must be composed of creative messaging that will resonate with readers. Writing content that is tailored to a specific platform and distributing it appropriately will likely generate engagement, sharing and result in desired publicity.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.