Delegates to PRSA’s 61st Assembly, and the second annual PRSA Leadership Assembly, turned their attention to the Society’s financial future as they met prior to the start of PRSA’s 2011 International Conference, “Imagine. Create. Inspire. Envisioning the Future of Public Relations,” in Orlando, Fla.
Following nine months of discussion and debate, Assembly Delegates overwhelmingly approved a proposal to increase PRSA’s membership dues by $30, not to exceed $255 annually. The proposal passed by a nearly 4-to-1 margin (209-to-53), with the increase scheduled to go into effect Jan. 1, 2012.
Members who renew (regardless of their renewal date) or initiate PRSA membership by Dec. 31, 2011, will still receive one additional year of membership at the 2011 base membership rate of $225.
Discussion of the proposal lasted less than 10 minutes. Delegates appeared to understand the rationale for a dues increase, given the Society’s efforts to cut expenses and realize new sources of non-dues revenue, as well as the increased costs of business and the current economic climate.