“Big Data” seems to be in every other headline. While the term might be relatively new for most of us, the concept and the capability are extensions of the digital evolution of the past decade. Increasingly referred to as “web 3.0,” in hindsight it’s easy to see where we’ve been heading with the preponderance of web sites and digital tools that have become integral to marketing, advertising and public relations in just the last few years.
Big Data holds tremendous promise across a multitude of areas like scientific and health research, weather pattern analysis, population trends, fraud detection and many more, but to date, no sector has employed it like the Marketing industry.
Continue reading " Big Data and Policy Options– Food for Marketers’ Thought "
