I was honored to convene the first 2010 meeting of PRSA’s Board of Directors this past Friday and Saturday. We took stock of our organization, participated in engaging discussions and planned for the coming year. I think I speak for the entire Board in saying that we left PRSA’s headquarters energized, excited and enthused about the year ahead, both for the Society and our profession.
We began the meeting by discussing the top-level trends impacting our members. To prepare for this discussion, I had asked the Board to canvass PRSA members and other public relations practitioners in their geographic areas to determine how the economy is affecting them, the biggest challenges they are facing and how they measure success in their places of employment. The findings from this informal, “Pulse of the Profession” research, our third such study, will be the subject of a future blog post.