Editor’s note: In honor of National Hispanic Heritage Month, PRSA is publishing a series of blog posts from prominent Hispanic public relations and marketing professionals. This is the second post in that series.
During my speaking engagements in support of National Hispanic Heritage Month, I have witnessed a new spirit in the air. Hispanics are growing more confident, self-aware and eager to see what the future holds for our growing community.
However, with our renewed enthusiasm, comes some concerns. As our Hispanic voices get louder, and as our community becomes more influential in America, we must shift our focus and accept greater responsibility.
Here are just a few signs of our increasing power:
- Estimated $1.2 trillion in Hispanic consumer purchasing power by 2012.
- 50.5 million Hispanics in America.
- 1-in-4 American schoolchildren are Hispanic.
- Hispanics will reach 30 percent of the total U.S. population by 2050.
The new Hispanic mainstream story is written each day and we must be reminded that with power there is responsibility; and with responsibility there is accountability. This means we must tone down our entitlement demands and speak more about what our own personal responsibilities are to help advance the impact and influence of Hispanics in America.