Two New York state lawmakers recently proposed an act to amend the state’s civil rights law that, if enacted, would require New York website administrators to “remove any comments posted on his or her website by an anonymous poster unless such anonymous poster agrees to attach his or her name to the post,” upon request.
Public relations and marketing, no matter how good, cannot make a buyer buy. This is especially true in BtoB environments, where purchasing decisions often are made by committee, impulse buys are rare, and emotion — though a factor — is secondary to more rational considerations.
Understanding what makes customers tick is more essential today than ever, as the Internet and social engagement have brought about buying-cycle changes that give buyers even greater control the sales process.
In the waning days of 2011, many public relations professionals engaged in some aspect of planning, from contemplating whether the plan that was finalized one or more months ago remains aligned with the every-changing environment, to putting the final touches on the thinking and processes that will be implemented with a flip of a calendar page.
Leaders of small- to mid-size agencies and consultancies often have some of the greatest challenges in assessing, anticipating and planning the future. Oftentimes, these organizations are relatively young in years, with limited data points.
With a number of years as the leader of a boutique public relations agency and a stint as a planning consultant within one of the nation’s preeminent voluntary health-service organizations, I’ve seen — and experienced — what seems to be a lifetime of planning successes … and failures.
Here are three less-than-intuitive areas worthy of consideration by both the newcomer and the experienced agency leader in charting a course to the future.
With 2010 nearly in the rear-view mirror, and thoughts moving ahead to a (hopefully) bright and prosperous 2011, we thought it appropriate to start a new tradition for the PRSay blog of predicting trends within the profession for the year ahead. We turned to our smart and witty Section members and asked them to submit their top-11 predictions. (Thanks to all who submitted their ideas!)
We hope you enjoy their thoughts, and please chime in with your own predictions in the comments below.
Tags: 2011, 2011 Trends, apps, content, Data, measurement, Media, mobile, PR Trends, storytelling, Technology, Value of PR
Editor’s note: The following is a guest post from Roger Dooley, a writer, speaker and researcher in marketing, and in particular the use of neuroscience and behavioral research.
I tend to be more of a consumer of public relations than a creator. I’ve done my share of press releases and media interviews, but I’m bombarded with many times that quantity of public relations messages — news releases, book review requests, story suggestions and so on. Sadly, most of what I see is ineffective.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.