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Why Professional Communicators Should Care About CISPA

Posted by Kathy Stershic in May 10th 2012  
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Cyber security is a big and growing problem. Not just hackers trying to get at your hard drive through sneaky emails and other phishing schemes. There are bad guys out there who want to do things like take down the power grid or bring transportation systems to their knees. The threats are real and many.

There is a definite and proper role for strong, coordinated government action to protect the country from cyber-attack, and Congressional legislation on this issue has been inevitable for some time. But who in government should have that responsibility — and the substantial authority that accompanies it — is up for grabs, and a major power play is unfolding.

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under: Intelligence, Regulation, Social Media, Technology
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How Advocacy Communication Evolved in 2010

Posted by Steven Grant in December 2nd 2010  
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As 2010 comes to a close, I look back and reflect on a year that changed how the National Education Association (NEA) and other national advocacy organizations manage their public relations. For NEA, three key events changed how we manage advocacy communication: passage of health care reform legislation (a win for NEA and its members) and the education jobs bill (meant to save more than 200,000 educators’ jobs), and the effects of the midterm elections.

For public relations professionals, what’s important about these events — health care reform, the jobs bill and the election — is how public relations demonstrated its value as part of a national member-driven advocacy campaign.

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under: Advocacy, Industry Trends, Intelligence, Pulse of the Profession, Reputation, Trust
Tags: Facebook, Government Relations, National Education Assocication, NEA, planning, Social Media, strategic communications
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Engage Your Audience with Stories

Posted by Roger Dooley in December 1st 2010  
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Editor’s note: The following is a guest post from Roger Dooley, a writer, speaker and researcher in marketing, and in particular the use of neuroscience and behavioral research.

I tend to be more of a consumer of public relations than a creator. I’ve done my share of press releases and media interviews, but I’m bombarded with many times that quantity of public relations messages — news releases, book review requests, story suggestions and so on. Sadly, most of what I see is ineffective.

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under: Industry Trends, Intelligence, Learning, Research
Tags: behaviorial science, marketing, Neuromarketing, PR, public relations, Roger Dooley
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Can the BP Brand Survive Tony Hayward?

Posted by Steven Grant in June 7th 2010  
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It’s been seven weeks since 11 workers were killed in the Deepwater Horizon oil rig explosion. The resulting oil leak continues to pour thousands of barrels a day into the Gulf of Mexico — despite all attempts to stop it — and now surpasses the 1989 Exxon Valdez spill as the worst environmental disaster in U.S. history.

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under: Crisis Communications, Ethics, Intelligence, Reputation, Trust
Tags: BP, Crisis Communications, PR, public relations, public relations and communications
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Making Internships Work (Without Breaking the Law)

Posted by Lynn Appelbaum in April 16th 2010  
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One of the best things about teaching at The City College of New York is overseeing internships for advertising and public relations students.

At their frequent best, internships benefit both students and their sponsors. They provide students with invaluable experience bridging the gap between academia and the real world. Students apply what they’ve learned to the public relations business and are exposed to workplace demands, deadlines, expectations and culture. They learn how to adapt to the workplace and its politics. Best of all, successful interns often are hired upon graduation.

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under: Careers, Industry Trends, Intelligence
Tags: advertising internships, PR, PRSA, public relations, public relations and communications, public relations internships, Public Relations Society of America, The City College of New York
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.

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