Intelligence's archives

The Income Gender Gap: Casting Light on a Dark Topic

Posted by Dave Dozier in March 28th 2013

Dick and Jane meet at a PRSA event in March. Dick works for a defense contractor in Texas; Jane works for an art museum in New York City.

President Obama has declared that March is Women’s History Month. Jane mentions the topic of women’s history month over drinks with Dick.

Jane remarks that—according to a recent article in Public Relations Journal women in PR earn $8,300 less than men each year, simply because they are women. Remembering something she picked up in a women’s studies class in college several years ago, Jane declares, “That’s patriarchy for you.”

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3 Comments

under: Advocacy, Guest Posts, Intelligence, Publications, Research
Tags: Advocacy, Gender, Pay, PR Journal, public relations, Research

Of Press Releases and Plagiarism

Posted by Gerard Corbett in July 20th 2012

These are challenging times in the news business.

According to the 2012 State of the News Media report produced by Pew Research Center’s Project for Excellence in Journalism, “newsrooms continue to shrink … but the remaining editors and reporters are also being stretched further by the need to generate content suitable for smartphones and tablets as well as establishing a social media presence. This is all in addition to putting out the print paper daily and feeding breaking news to websites.”

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6 Comments

under: Advocacy, Ethics, Intelligence
Tags: Kansas City Star, news release, Plagiarism, PRSA, public relations and communications

Public Relations: It’s Not Just for Communication Anymore

Posted by Daniel Tisch in June 6th 2012

The public relations profession has two major public relations challenges. The first is the frequent association of public relations with “spin” — the intentional, unethical distortion of reality for competitive advantage. The second is the narrow association of public relations with publicity.

The result: Consultancies and clients alike have moved toward the term “communication” (in the singular or plural) to describe what we do and what our clients need. Is this a mistake?

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under: Guest Posts, Industry Trends, Intelligence, Public Relations Defined

Stop Selling. Start Listening.

Posted by Mike Neumeier in May 17th 2012

Public relations and marketing, no matter how good, cannot make a buyer buy. This is especially true in BtoB environments, where purchasing decisions often are made by committee, impulse buys are rare, and emotion — though a factor — is secondary to more rational considerations.

Understanding what makes customers tick is more essential today than ever, as the Internet and social engagement have brought about buying-cycle changes that give buyers even greater control the sales process.

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under: CRM, Intelligence, Learning, Professional Development

Why Professional Communicators Should Care About CISPA

Posted by Kathy Stershic in May 10th 2012

Cyber security is a big and growing problem. Not just hackers trying to get at your hard drive through sneaky emails and other phishing schemes. There are bad guys out there who want to do things like take down the power grid or bring transportation systems to their knees. The threats are real and many.

There is a definite and proper role for strong, coordinated government action to protect the country from cyber-attack, and Congressional legislation on this issue has been inevitable for some time. But who in government should have that responsibility — and the substantial authority that accompanies it — is up for grabs, and a major power play is unfolding.

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under: Intelligence, Regulation, Social Media, Technology

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Intelligence's archives

The Income Gender Gap: Casting Light on a Dark Topic

Of Press Releases and Plagiarism

Public Relations: It’s Not Just for Communication Anymore

Stop Selling. Start Listening.

Why Professional Communicators Should Care About CISPA

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