Each year a new class of aspiring public relations professionals exits the doors of our colleges and universities with ambition and enthusiasm for the start of their career. This is when the leap from student to professional is most critical.
PRSA’s Associate membership provides an avenue for assisting students in making that transition from student to PR pro without the financial hardship that sometimes is difficult for recent graduates. To date, the Associate membership option has been a two-year introduction to the many member benefits of PRSA. Unfortunately, following that honeymoon period, more than 50 percent of Associate members fail to renew their membership due to the increased cost. The jump to Regular membership can be almost double for some and for PRSSA/Affiliate students even greater. Salary studies show that income does not increase at the same rate over the course of a two-year period.