December, buttressed by the Thanksgiving and Christmas/New Year holidays, is often considered a “quiet” month for most public relations practitioners but it can also be an intense year-end crunch for others. If you’re not trying to use up your remaining vacation days, you’re likely developing your annual reports and plans for next year. Because of this duality, December can be a period of both high stress and low productivity. To help you power through the remaining weeks of the month, we’ll be taking a look at the lighter side of PR.
Friday Five's archives
First impressions are powerful. When you are introduced to a new colleague, client or agency, the first exchange with an individual can forever shape the way you’re viewed by that person. Once made, opinions may be impossible to change, even if time and experience should theoretically sway them. In the corporate world, old habits may hurt others’ opinions of you. Worried about your reputation? There are some steps you can take to help improve your professional image in the coming year.
We often boast that technology has made our personal and professional lives easier. Thanks to various advances, ingenious resources and innovations, we now have a near-endless encyclopedia in the palm of our hands, we are accessible at all times and we can reach millions of stakeholders from across the nation or around the world with one tweet. But when something goes wrong, technology can also be our kryptonite and make our jobs as communication professionals much more complicated.
October is a great time to be a sports fan. Football is hitting its mid-season stride, with professional and college games increasing in importance each week. Hockey and basketball seasons are finally underway. Also in October, the long, marathon-length baseball season culminates with the World Series. While it’s a fun time to be a sports fan, it’s also a challenging and compelling time to work in sports communications.
What tools do you have at your disposal as a public relations professional? Even if you’ve only been working in the field for the past five to 10 years, your toolkit has most likely changed drastically. From stylebooks to your trusty thesaurus, some tools will always be relevant. However, there are a few new technological advancements that may also help you along the way.
In this week’s Friday Five – an analysis of the week’s biggest public relations and business news and commentary –we’ll look at new tools at the disposal of PR professionals. We’ll examine a comprehensive list of tools every PR professional needs to know about, Gmail’s new email assistant, new uses for Tumblr and the power of keyword research. We also discuss a major merger among popular public relations vendors.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.