As public relations professionals, it’s necessary for us to stay updated on the various tactics and strategies that will help us provide the best services for our clients and companies. Often, this blog series does so by holding a light to superb PR work that should be emulated, or missteps that we can learn from but are to avoid.
However, in this week’s Friday Five – an analysis of the week’s biggest public relations and business news and commentary – we’ll focus on the public relations industry itself. Topics include growth within the global PR market, the high turnover rate among practitioners and identifying the difference between public relations and advertising are all covered. We will also discuss whether wearable technology presents an ethical conundrum for the PR industry.