To the naked eye, the life of a sports star looks comfortable and care free. Go to practice, show up at the rink, field or court, play and collect from your multimillion dollar contract. It seems, however, that with bigger contacts and bigger personalities comes more temptation, scrutiny and responsibility. Additionally, in the age of social media, any fan can become a “reporter” in the blink of an eye.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary —we look at five sports stars, celebrities or teams that have been the subject of intense media scrutiny, whether it was justified or not. For athletes and sports teams, the proper management of personal brands and reputations may mean the difference between the hall of fame and fading away in shame. We will explore teams or players currently staring down a crisis and examine whether their public relations response results in a come from behind victory or sudden death.