“You’re fired!” Easily two of the most jarring and possibly traumatizing words that anyone can expect to hear during their career. Luckily, unless you’re a reality show contestant, your dismissal isn’t likely to be so abrupt or unceremonious. Getting “let go,” “dismissed” or having your position “eliminated,” whatever it might be called when the hammer drops and you’re head is the one on the chopping block, is surprisingly personal… except for when itplays out in public. When a company is forced to publicly showcase and explain its human resources decisions, the public relations department can’t be far removed.
Friday Five's archives
Like many of you, I’ve spent the past week camped out in my steel-reinforced doomsday bunker eating kale and monitoring the coming end of days via short-wave radio and 24-hour news channels. It’s been another strange week in January for many of my fellow public relations professionals. Between the “#Snowpocolypse” that wasn’t, the global Facebook shutdown and even our beloved PRSA website going dark for a short period this week, there’s no doubt that we all better start stocking up on canned corn, fresh water and the ever so precious kale… which I’m sure will be more valuable than gold in the new world economy.
TGIF – Thank God It’s Friday. I’ve been hearing that a lot today.
Although many of us had Monday off to celebrate Martin Luther King, Jr.’s life and inspiration, this week somehow felt like the longest one of the year so far. As they say “perception is reality” and the reality is that this week has been a mixed bag for public relations professionals. Where many have settled comfortably into their 2015 routine, some are making the same old mistakes and others are already feeling the pain.
How important is authenticity to you? Do you care if a brand misrepresented its product just so you would purchase it or a politician lied about her plans while campaigning in order to gain your vote?
Authenticity is often the differentiator between the impression that you’re being sold something and feeling like youtruly connect with it. What you love most about your favorite entertainers, brands, or goods is likely linked to their authenticity. Whether it prompts a person to vote along party lines, stand in line for hours for an opportunity to buy a new tech gadget or show their support and love through social media postings, authenticity is what drives consumer commitment.
Among other things, 2014 may be branded the year of the apology or more often used non-apology. This year we’ve seen an abundance of companies, celebrities, politicians and others apologize for various mistakes. The internet/social-age has allowed the general public greater access to more information, more quickly than ever before. That access and speed has also allowed us the opportunity to share information faster and on a broader scale.
In this week’s Friday Five – PRSA’s analysis of the week’s biggest public relations and business news and commentary – we look at the weeks biggest mistakes and the apologies that followed. We review several incidents that have forced apologies from Greenpeace, Rolling Stone magazine, a Sony executive, a Harvard Professor and a PR Agency.
Subscribe to the PRSA blog.
PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.