It doesn’t take a genius to figure out that public relations professionals juggle many different responsibilities and wear a number of different hats every day. They must execute several strategic moves on behalf of their client, the agency they work for or their stakeholders. PR pros play multiple roles and have become experts in the area of rapid transition. These do-it-all professionals are definitely a force to be reckoned with. Think twice before accusing a PR person of not being able to handle a task at hand. Truth is they’ve probably dabbled in whatever it is you’re throwing at them and have discovered a more efficient way to accomplish the task.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we look at how public relations is evolving in the face of technology, social media and other traditional roles once thought to be out of PR’s realm.