During awards season, celebrity media coverage explodes, and with the growing popularity of social media, award shows and movie stars receive non-stop attention. Thanks to technology, celebrities and fans were able to interact through social media during the live broadcast of the Academy Awards. The 2014 Oscars took over social media as participants discussed the winners and losers, the fashion and the antics of Hollywood’s biggest night. While social media posts poured in all show long, it gained unprecedented momentum when host Ellen DeGeneres assembled an all-star selfie and cemented the notion that social media is an incredibly powerful force.
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As brands continue to increase their presence on social media, this week’s Friday Five focuses on best practices for brands. By using social media, brands have the opportunity to escalate engagement with consumers, to participate in conversations with followers and to increase their digital presence. With a variety of platforms available, brands should pay attention to desired results from each and implement the most effective posting strategies. In combination with solid strategy and appropriate metrics monitoring, brands have the ability to master social media and achieve their engagement goals.
As social media increasingly becomes an integral part of public relations strategy, public relations professionals have dedicated themselves to mastering the tactic. Because of its wide spread use and growing importance, a variety of conferences are held throughout the year, dedicated to featuring the latest trends in social media. The biannual, international conference “Social Media Week” is currently underway in New York City. Organized by Crowdcentric Media, it features presentations by social media experts, exhibits, classes and more to educate attendees and followers about all things social media for 2014. Held at multiple international locations, Social Media Week connects attendees around the world and, through a conference app, gives thousands the opportunity to digitally stay up-to-date on the latest trends.
While the 2012 Olympic Games in London were known as the “Twitter Olympics,” we are witnessing social media’s popularity now more than ever during the 2014 Winter Olympics in Sochi. Fans of the Olympics, as well as athletes and attendees of the games, have taken to social media to share their thoughts, feelings and imagery from Sochi. From accounts dedicated to complaints about the state of Sochi to posts honoring medal-earning wins by Team USA, social media has been a major tool in communicating the happenings from the games. With real-time communication abilities, the platforms have been able to keep the global community connected throughout the games.
From the promotions for the championship game between the Broncos and the Seahawks to the coveted commercial spots, Super Bowl XLVIII will likely showcase some of the best advertising, marketing and public relations of the year. While the game is the focus for some, the commercials receive lots of recognition as well due to their creative and original approaches (and their high prices tags). Many brands have planned, paid advertising, while others may take advantage of the live action to promote their brand in original, witty ways on one of many available platforms. Based on the hype for both the game and for the commercials, and the potential for creative, real-time messaging, Super Bowl XLVIII promises audiences much to look forward to.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.