How do you keep yourself refreshed? Sometimes you refresh your look with a new haircut or a wardrobe upgrade. Maybe you rebrand yourself professionally or change to a new line of work. Brands often try to escape the status quo by looking to a refresh or redesign as the perfect solution. It is typically a great way to reintroduce a company or product and capture attention by becoming the news of the day. However, brands must be careful to make sure the news is positive and that the company does not become a laughingstock.
Friday Five's archives
As public relations professionals, it’s necessary for us to stay updated on the various tactics and strategies that will help us provide the best services for our clients and companies. Often, this blog series does so by holding a light to superb PR work that should be emulated, or missteps that we can learn from but are to avoid.
However, in this week’s Friday Five – an analysis of the week’s biggest public relations and business news and commentary – we’ll focus on the public relations industry itself. Topics include growth within the global PR market, the high turnover rate among practitioners and identifying the difference between public relations and advertising are all covered. We will also discuss whether wearable technology presents an ethical conundrum for the PR industry.
When their products fail and communication goes sideways, it’s usually easy for PR practitioners to predict when a company will likely face a crisis situation. Unfortunately, not so much for the companies themselves; some business leaders don’t seem to realize that they’re being cooked until the water is already boiling.
In this week’s PRSA “Friday Five”– an analysis of the week’s biggest public relations and business news and commentary – we look at five brands that are in hot water over incidents which have the opportunity to tarnish their reputations. We’ll look at FAFSA’s insensitive tweet, GM’s response to yet another recall, KFC’s response to social media backlash and Lululemon’s founder causing even more problems for the brand. We’ll also look at another yeah of less-than-desirable level of customer satisfaction for McDonald’s customers.
While the world’s biggest soccer tournament, the 2014 World Cup, has already seen its upsets and triumphs on the field, the fields of public relations and brand marketing have seen brands that are winning and losing at the tournament under the microscope of the global stage. Brands often take advantage of the massive, built-in audience of events such as the World Cup; however, they must carefully choose their messages so they don’t backfire.
We often discuss tips to get your foot in the door and land your first public relations job. While this is a daunting step in your career, we have found that an equally intimidating step is taking on your first leadership position. PRSA’s VP of Public Relations, Stephanie Cegielski, recently discussed what it means to be a leader and opened up fascinating dialogue on the topic. Good leadership not only takes instinct, but it also takes practice.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.