How important is authenticity to you? Do you care if a brand misrepresented its product just so you would purchase it or a politician lied about her plans while campaigning in order to gain your vote?
Authenticity is often the differentiator between the impression that you’re being sold something and feeling like youtruly connect with it. What you love most about your favorite entertainers, brands, or goods is likely linked to their authenticity. Whether it prompts a person to vote along party lines, stand in line for hours for an opportunity to buy a new tech gadget or show their support and love through social media postings, authenticity is what drives consumer commitment.