When was the last time you answered the phone when an unfamiliar number flashed across your screen? When was the last time you made a phone call to a customer service line instead of sending an email or tweeting at a company? When was the last time you ordered food over the phone instead of using Grub Hub, Seamless or another online portal? I can’t remember the last time I did any of the above. The truth is the way we communicate is evolving.
Friday Five's archives
You brainstorm for the worst crisis scenarios you can imagine. You discuss situations that your company may encounter and then you plan a crisis communication strategy that is impeccable. When that worst-case scenario comes true, you implement your plan flawlessly. Yet, even the best crisis communication may not save a brand’s reputation, especially when it is a repeat offender.
In this week’s Friday Five – PRSA’s take on the week’s biggest news stories – we’ll take a look at Petco’s crisis communication response and discuss four other PR lessons we learned this week.
Corporate philanthropy can be a wonderful way for a company to relate to its publics in a truly human way. Whatever the reason for the altruism, charities or organizations that truly make a difference can benefit from these donations. Often we will see offerings made to seemingly random charities; however, I believe that the best corporate giving occurs when a company uses their resources and assets to help those in need, as Anheuser-Busch did this week.
While some people like to head out on the highway to just enjoy a long drive and others love seeing the world from above the clouds, many people look at travel as an unpleasant chore. From commuting during rush hour traffic to overcrowded trains and the many pains of air travel, travel companies often face the brunt of traditional and social media backlash.
In this week’s Friday Five – PRSA’s take on the week’s biggest news stories —we will discuss the world of travel and tourism from a public relations perspective. We’ll discuss what we learned this week about maps, cruise ships, planes, trains, and automobiles.
For a trend that started with people taking photos of themselves in a bathroom mirror, the “selfie” has grown exponentially in popularity (and quality) over the past decade. The invention of the front-facing camera phone can probably be credited with taking the selfie to a whole new level. While we still scoff at people who take selfies at disaster sites, funerals and other inappropriate places, the selfie has become an accepted part of our digital lives. We even invented a stick to enable us to take better selfies!
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.