We often boast that technology has made our personal and professional lives easier. Thanks to various advances, ingenious resources and innovations, we now have a near-endless encyclopedia in the palm of our hands, we are accessible at all times and we can reach millions of stakeholders from across the nation or around the world with one tweet. But when something goes wrong, technology can also be our kryptonite and make our jobs as communication professionals much more complicated.
Friday Five's archives
October is a great time to be a sports fan. Football is hitting its mid-season stride, with professional and college games increasing in importance each week. Hockey and basketball seasons are finally underway. Also in October, the long, marathon-length baseball season culminates with the World Series. While it’s a fun time to be a sports fan, it’s also a challenging and compelling time to work in sports communications.
What tools do you have at your disposal as a public relations professional? Even if you’ve only been working in the field for the past five to 10 years, your toolkit has most likely changed drastically. From stylebooks to your trusty thesaurus, some tools will always be relevant. However, there are a few new technological advancements that may also help you along the way.
In this week’s Friday Five – an analysis of the week’s biggest public relations and business news and commentary –we’ll look at new tools at the disposal of PR professionals. We’ll examine a comprehensive list of tools every PR professional needs to know about, Gmail’s new email assistant, new uses for Tumblr and the power of keyword research. We also discuss a major merger among popular public relations vendors.
From week to week social media platforms change and evolve. On a personal level it can be difficult to keep up with these changes. However, from the perspective of a communications professional, it can be nearly impossible to keep track of everyplatform, their features and the tools measuring their results. Once you finally get comfortable with using a platform for your company or client, it morphs into something different seemingly overnight.
Public Relations is often about juggling responsibilities, wearing many hats and managing multiple projects at one time. We must seamlessly move from our pitching responsibilities to dealing with a crisis. Sometimes we’re faced with an ethical conundrum at the same time that we are polishing off a brand journalism piece for a client website and simultaneously dealing with customer service issues on social media channels. With a regular assortment of responsibilities, a PR practitioner is rarely bored.
Subscribe to the PRSA blog.
PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.