When people ask me what it’s like doing PR for the Public Relations Society of America, I have one of two standard responses. The majority of the time I’ll explain that it’s like taking a master class in public relations being taught by every single great mind, leader and creative in the profession. At PRSA, not only do we learn a great deal from our members, volunteers and board leaders, we’re also constantly scrutinized and judged on our own work, knowledge of the industry and its inner workings (ethics, best practices, recent news, etc…). We share our insights through both PRSAY and ComPRehension while also addressing best practices and taking a stand on recent news that affects our profession. Each week we learn more and tie that knowledge to weekly industry-related happening from the news.
Friday Five's archives
“A good reputation is more valuable than money,” said the writer Publilius Syrus. As public relations practitioners, part of our job is maintaining positive brand reputations for our companies and clients, but anyone who has ever managed a PR crisis knows how difficult that can be. We regularly see examples of companies that put their business in jeopardy due to reputation management issues. Some reputation issues are greater than others, but in the end, the damage can affect both the bottom line and ruin the good will that sometimes takes years to build.
Most public relations professionals pride themselves on their creativity. Whether we’re crafting an imaginative pitch or planning an inspired educational campaign, being a good PR pro means being resourceful, tactical and aware in a way that allows us to create and share messages using methods that resonate with broad audiences but hit specific notes – we all know how difficult that can be.
In this week’s PRSA “Friday Five”– an analysis of the week’s biggest public relations and business news and commentary – we look at some inspiring newsjacking, consider what one company is doing to avoiding a future crisis and discuss the creative way another brand is making sure audiences aren’t missing their message. We also talk about the newest Twitter-related social app and explore what it might mean for PR.
“You’re fired!” Easily two of the most jarring and possibly traumatizing words that anyone can expect to hear during their career. Luckily, unless you’re a reality show contestant, your dismissal isn’t likely to be so abrupt or unceremonious. Getting “let go,” “dismissed” or having your position “eliminated,” whatever it might be called when the hammer drops and you’re head is the one on the chopping block, is surprisingly personal… except for when itplays out in public. When a company is forced to publicly showcase and explain its human resources decisions, the public relations department can’t be far removed.
Like many of you, I’ve spent the past week camped out in my steel-reinforced doomsday bunker eating kale and monitoring the coming end of days via short-wave radio and 24-hour news channels. It’s been another strange week in January for many of my fellow public relations professionals. Between the “#Snowpocolypse” that wasn’t, the global Facebook shutdown and even our beloved PRSA website going dark for a short period this week, there’s no doubt that we all better start stocking up on canned corn, fresh water and the ever so precious kale… which I’m sure will be more valuable than gold in the new world economy.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.