While the world’s biggest soccer tournament, the 2014 World Cup, has already seen its upsets and triumphs on the field, the fields of public relations and brand marketing have seen brands that are winning and losing at the tournament under the microscope of the global stage. Brands often take advantage of the massive, built-in audience of events such as the World Cup; however, they must carefully choose their messages so they don’t backfire.
Friday Five's archives
We often discuss tips to get your foot in the door and land your first public relations job. While this is a daunting step in your career, we have found that an equally intimidating step is taking on your first leadership position. PRSA’s VP of Public Relations, Stephanie Cegielski, recently discussed what it means to be a leader and opened up fascinating dialogue on the topic. Good leadership not only takes instinct, but it also takes practice.
With new technological advances being made every day, and social media platforms constantly evolving, it is sometimes difficult to keep up with the constant changes that we as public relations professionals need to know. Our clients and companies we represent expect us to be at the forefront of account designs and new platform functionality.
In this week’s PRSA “Friday Five”– an analysis of the week’s biggest public relations and business news and commentary – we share the five important news stories from five major social media platforms. The new Facebook company page design, ads on Pinterest, profile enhancement tips on LinkedIn and monetizing Instagram are all covered in this week’s post. We’ll also discuss Twitter’s purchase of native ad startup, Namo Media.
After working extraordinarily hard (and probably partying pretty hard) most of the Class of 2014 probably assumed they would have jobs lined up after graduation. The Federal Reserve Bank of New York’s recent study, however, may put a damper on that dream. According to the report, between 3 and 8 percent of new graduates won’t find work right away.
If “reading, writing and arithmetic” are truly the basis for a child’s education, then why can writing often be so difficult, even for communication professionals? For public relations practitioners, writing is ingrained into every one of our tasks and tactics. It is our duty to stay well-informed of language and style changes made by the Associated Press and dictionary companies like Merriam-Webster. It is also imperative that we learn from our mistakes and find ways to make any criticisms of the work that we do into something constructive.
Subscribe to the PRSA blog.
PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.