Talk about time flying. It’s been about a year and a half since the first of a handful of pundits began sounding the current death knell for the public relations industry. The suspected cause of death? Social media.
Like previous reports of our industry’s demise, this one has been greatly exaggerated. Public relations isn’t declining at the hands of social media; it’s gaining, as social media provides opportunities to build relationships in new ways, and as companies seek guidance on effective and credible ways to leverage the new tools.