Aristotle is quoted as saying, “We are what we repeatedly do. Excellence then is not an act but a habit.” In the world of communications, this philosophy hits the nail on the head. Communications today is a process, not an event. Messages need to be on target and disseminated via multiple channels to be heard and, more importantly, retained. Creating an internal communications program aligns business strategy, generates employee commitment, leverages technology and cultivates actions that engender trust.
In hospitals across the country, a new methodology modeled after the Baptist Health Care System is taking hold. In the book, “The Baptist Health Care Journey to Excellence,” CEO Al Stubblefield outlines four key ingredients to the recipe for excellence.