Ethics's archives

#PRin2013: Top Trends to Look for in Public Relations During 2013

Posted by PRSA Staff in January 7th 2013

2013 is the first year since 1987 with four unique digits, but will it be as unique as its numerical configuration? With that question in mind, we once again bring you our annual PR industry prognostications.

This year we feature contributions from 12 creative thinkers who represent various facets of the PR industry. We asked for their insights into the trends they believe will fundamentally change the PR industry in 2013.

Below is a compilation of the thoughts of our first five contributors. Their full blog posts, and those of the remaining eight contributors, will appear throughout the month of January.

This is a preview of #PRin2013: Top Trends to Look for in Public Relations During 2013. Read the full post (543 words, estimated 2:10 mins reading time)

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under: #PRin2013, Advocacy, Ethics, Industry Trends, Measurement, Pulse of the Profession, Social Media
Tags: 2013, 2013 PR Trends, measurement, Media, mobile, PR Trends, storytelling, Technology, Value of PR

The “Year That Was”…PR’s Challenges and Opportunities

Posted by Kirk Hazlett in December 18th 2012

Simply put, this past year has been one humdinger from the public relations point of view.

The continuing fallout from the BP disaster remains a news media staple and reminds us not only of the importance of communicating with our stakeholders but also of actually demonstrating that we care about their welfare.
The varying political catastrophes in the Mideast and elsewhere remind us that, no matter how much “polish” we put on the frog’s public persona, it’s still a frog with all its warts and icky-feeling skin.

This is a preview of The “Year That Was”…PR’s Challenges and Opportunities. Read the full post (582 words, estimated 2:20 mins reading time)

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under: Advocacy, Ethics
Tags: communications, Ethics, public relations

Is PRWeb Really to Blame for Google Hoax?

Posted by Gerard Corbett in November 28th 2012

When I began my career in public relations (and I won’t say when that was), publicists and media relations specialists longed for the day when they could reach audiences with their clients’ or company’s news without first having to go through a media filter.

Eventually, their wish came true; first through social media, then through online services, such as PRWeb, that disseminate news and information directly to a broad, if indiscriminate, audience. (Disclosure: PRWeb is owned by Vocus, a corporate partner of PRSA).

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under: Ethics
Tags: communications, Ethics, Press Release, public relations

Don’t Blame it on Marketing

Posted by Kirk Hazlett in November 20th 2012

I read a worrisome (to me) article in The Boston Globe recently about a local healthcare provider’s activities relating to a planned customer satisfaction survey.

The gist of the story was that the organization had prepared a special script specifically for use by its customer service representatives when contacted by any existing subscriber who the organization knew would be contacted by the survey company.

Not to be used for other callers, mind you. Just for those who the organization knew would be included in the survey.

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under: Ethics

Social media and ethics, who’s in charge?

Posted by James Lukaszewski in September 24th 2012

Editor’s Note: To commemorate PRSA Ethics Month, PRSAY is running a month-long series of posts on important issues facing the public relations profession. This is the first post in the series. An archive of ethics-related posts can be found here.

Can behavior in social media be policed? Who’s in charge if you can? Can there be an ethics code in such a wild and woolly atmosphere? Are there any ethical expectations in social media beyond those already described in the PRSA Code of Ethics, Professional Standards Advisory PS-8,”Deceptive Online Practices and Misrepresentation of Organizations and Visuals.”

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under: Ethics
Tags: Ethics, Ethics Month, Ethics Month 2012, PR, PR ethics

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Ethics's archives

#PRin2013: Top Trends to Look for in Public Relations During 2013

The “Year That Was”…PR’s Challenges and Opportunities

Is PRWeb Really to Blame for Google Hoax?

Don’t Blame it on Marketing

Social media and ethics, who’s in charge?

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