2013 was a rough year for some public relations practitioners as the curse of the “unlucky number 13” caused its share of unfortunate PR mishaps. Between social media mistakes that ruined some careers, mishandled celebrity crises, declining trust in the government and a crack smoking mayor, there have been plenty of public relations pundits offering advice of all sorts. We’ve learned from the past, but it’s time to take a look forward as we bring you our annual PR industry prognostications.
Tags: 2014, 2014 PR trends, Data, Ethics, information technology, IT, measurement, meda relations, Media, PR jobs, PR Trends, Technology, Value of PR
A recent Huff Post item caught my…and apparently several other folks’…attention. The gist of the article was that a public relations practitioner was overheard in spirited conversation with senior representatives of an industry represented by her firm as she shared how she used “insider knowledge” from previous work experience to increase her firm’s chances of getting positive results from efforts on behalf of clients at her current place of employment.
(Note: I word this introduction this way because of the situation’s applicability to a host of situations…not just this particular instance.)
“Cheshire Puss…“Would you tell me, please, which way I ought to walk from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where – ,” said Alice.
“Then it doesn’t matter which way you walk,” said the Cat.
(Lewis Carroll, “Alice’s Adventures in Wonderland”)
Ah, the dilemma of the “choice.” As public relations professionals, we are often confronted by challenging situations. Some we instinctively know how to handle. Others…not so much.
One of the loves of my life is Bella Simmons. She’s my four-year-old granddaughter, and one of her favorite things is The Elf on the Shelf®. If you don’t know this delightful children’s book, it’s about how each child has an elf watching over his or her activities. The elf has a direct line to Santa Claus. Parents usually bring out the book, and even a little stuffed elf, about a month before Christmas, to remind little ones to be good.
Editors Note: This blog originally appeared on the MSLGroup website.
The answer to the crackdown on fake online reviews:
- For ethical agencies – nothing at all.
- For unethical organizations – it lets them know there may be a financial impact beyond dissatisfied customers, particularly if other Attorney Generals follow suit.
- For those that weren’t aware of the issue – it may serve as a wake-up call and shed some light on this increasing problem.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.