Editor’s note: As we celebrate Ethics Month this September, PRSA invited members of the Board of Ethics & Professional Standards (BEPS) to provide their views and thoughts on the pressing ethical issues affecting the PR industry. Track the series and join the discussion by using the hashtag #PREthics. For a full list of Ethics Month activities visit the 2014 Ethics Month section of the PRSA site.
via: Trey Ratcliff
You do it and so do I.
A friend or acquaintance – someone who is casually acquainted with what you do but is far from an industry insider – describes the business you’re in as “advertising.”