Editor’s note: A version of this post was originally published as an op-ed in PRDaily.
Rutgers University in New Jersey announced today that it has fired its Men’s Basketball Coach Mike Rice.
There’s no doubt that terminating Rice’s employment was the only remaining course of action for the university to follow. Still, it’s akin to applying a public relations Band Aid: a temporary fix that takes place after the damage is already done. And what damage it is.