2013 was a rough year for some public relations practitioners as the curse of the “unlucky number 13” caused its share of unfortunate PR mishaps. Between social media mistakes that ruined some careers, mishandled celebrity crises, declining trust in the government and a crack smoking mayor, there have been plenty of public relations pundits offering advice of all sorts. We’ve learned from the past, but it’s time to take a look forward as we bring you our annual PR industry prognostications.
Tags: 2014, 2014 PR trends, Data, Ethics, information technology, IT, measurement, meda relations, Media, PR jobs, PR Trends, Technology, Value of PR
A new year is upon us and with the start of the year comes the promise of a fresh start in our personal and professional endeavors.
As your new Chair, I have the privilege of helping to guide the roll-out of PRSA’s new strategic plan, which is accompanied by a number of exciting priorities for 2014. One of the strategic underpinnings of the plan – and an issue that has long been a focus of PRSA, as well as our friends at the PRSA Foundation – is to seek opportunities to advance diversity within the profession.
During the week I keep up with the news on my smartphone – but come Sundays in the fall I get nostalgic for old media. I settle in with a cup of coffee, turn on a football game, and wade through the print edition of the venerated New York Times.
Dick and Jane meet at a PRSA event in March. Dick works for a defense contractor in Texas; Jane works for an art museum in New York City.
President Obama has declared that March is Women’s History Month. Jane mentions the topic of women’s history month over drinks with Dick.
Jane remarks that—according to a recent article in Public Relations Journal women in PR earn $8,300 less than men each year, simply because they are women. Remembering something she picked up in a women’s studies class in college several years ago, Jane declares, “That’s patriarchy for you.”
There are mobile business apps designed to make users more productive, more organized and more collaborative, but now there is an app to help guide public relations professionals in making ethical decisions. Ethical decision-making has never been easier thanks to PRSA taking the Code of Ethics (Code) mobile.
PRSA, in partnership with MSLGROUP, has brought the Code to the palm of your hand. The PRSA Ethics app is available for free in Google’s Android Market and Apple’s App Store and can be accessed from iPhone, iPad and Android devices.
Subscribe to the PRSA blog.
PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.