Leadership at most companies focus on making money, entering into the right partnerships and hiring top executives to keep business moving in an upward direction. But do they narrow in on their employees, the pillars of any thriving business? The one thing that creates sustainable competitive advantage, company value, and long-term strength, is the workforce, the people who represent the company. Investing in your employees and establishing strong company values is a necessity for any company that wants to retain top talent. As companies fight to out-perform their competitors, employees are the differentiator and engaged employees are the ultimate goal.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we look at how trust is being perceived on the employee level and why the need for transparency continues to grow among the workforce. We also look how brands are engaging their employees in an effort to build stronger teams internally.