Ethical practices are at the core of effective public relations. It is one of the reasons the PRSA has an entire month dedicated to the topic of PR Ethics.
PRSA members recognize the importance of ethics. The PRSA Code of Ethics is consistently ranked as one of the most important elements by our members. That is one of the reasons we created the free PRSA ethics app for iPhone and Android this year. It helps bring the Code of Ethics to life and contains regular updates and guidance.