Ethics's archives

Rutgers PR crisis stems from months of woeful inaction

Posted by Stephanie Cegielski in April 8th 2013

Editor’s note: A version of this post was originally published as an op-ed in PRDaily.

Rutgers University in New Jersey announced today that it has fired its Men’s Basketball Coach Mike Rice.

There’s no doubt that terminating Rice’s employment was the only remaining course of action for the university to follow. Still, it’s akin to applying a public relations Band Aid: a temporary fix that takes place after the damage is already done. And what damage it is.

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under: Crisis Communications, Ethics
Tags: Crisis Communications, public relations, Rutgers

There’s an app for that

Posted by PRSA Staff in March 14th 2013

There are mobile business apps designed to make users more productive, more organized and more collaborative, but now there is an app to help guide public relations professionals in making ethical decisions. Ethical decision-making has never been easier thanks to PRSA taking the Code of Ethics (Code) mobile.

PRSA, in partnership with MSLGROUP, has brought the Code to the palm of your hand. The PRSA Ethics app is available for free in Google’s Android Market and Apple’s App Store and can be accessed from iPhone, iPad and Android devices.

This is a preview of There’s an app for that. Read the full post (522 words, estimated 2:05 mins reading time)

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under: Advocacy, Ethics
Tags: Android, Apple, Code of Ethics, Ethics, Ethics App, Google, MSLGROUP, PRSA Code of Ethics

#PRin2013: A Look Back at the Predictions

Posted by PRSA Staff in February 5th 2013

As we wrap up this year’s #PRin2013 series, here is a recap of what our 12 contributors predicted for the public relations industry in 2013.

Kirk Hazlett, APR, Fellow PRSA, kicked off this year’s #PRin2013 series with a prediction that 2013 would be about accountability. The public relations professional must go beyond merely reaching stakeholder audiences. They must ensure that the message is genuine and any promises made to the public are genuine.

Elise Mitchell, APR, Fellow PRSA, offered up six trends she sees on the horizon this year.

This is a preview of #PRin2013: A Look Back at the Predictions. Read the full post (658 words, estimated 2:38 mins reading time)

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under: #PRin2013, Advocacy, Diversity, Ethics, Guest Posts, Industry Trends
Tags: 2013, 2013 PR Trends, Accountability, Advocacy, communications, measurement, Mentor, PR Trends, Value of PR

Why and How Senior Public Relations Officers Raise Ethical Concerns

Posted by Marlene Neill in January 22nd 2013

Most public relations practitioners who are members of professional associations are likely familiar with industry codes of ethics; however, familiarity with codes does not imply that practitioners know what to do when faced with an ethical dilemma. In an academic study recently published in the Journal of Mass Media Ethics, my coauthor Dr. Minette Drumwright and I conducted in-depth interviews with 30 senior practitioners from 10 states in the U.S. and Australia, who had an average of 27 years of experience. We identified multiple techniques that anyone could use to raise red flags.

Practitioners’ Motivation

This is a preview of Why and How Senior Public Relations Officers Raise Ethical Concerns. Read the full post (872 words, estimated 3:29 mins reading time)

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under: Ethics, Guest Posts, Uncategorized
Tags: Advocacy, Ethics, PR, public relations, Value of PR

Challenges Facing Public Relations in 2013…Demand for Accountability Will Rise

Posted by Kirk Hazlett in January 8th 2013

Editor’s note: This is the 1st in a series of 12 guest posts from industry thought leaders predicting key trends that will impact the public relations industry in 2013. Hosted under the hashtag #PRin2013, the series began Jan. 7, 2013, with a compilation post previewing some of the predictions.

In looking back over the past 12 months, one challenge comes through loud and clear for those of us charged with shepherding the communication process for our client or employer in the coming year…that of accountability.

This is a preview of Challenges Facing Public Relations in 2013…Demand for Accountability Will Rise. Read the full post (563 words, estimated 2:15 mins reading time)

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under: #PRin2013, Advocacy, Ethics, Guest Posts, Industry Trends
Tags: 2013, 2013 PR Trends, Advocacy, Ethics

« Older Entries

Ethics's archives

Rutgers PR crisis stems from months of woeful inaction

There’s an app for that

#PRin2013: A Look Back at the Predictions

Why and How Senior Public Relations Officers Raise Ethical Concerns

Challenges Facing Public Relations in 2013…Demand for Accountability Will Rise

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